• Identify common job responsibilities of entry-level UX designers and other teams you might work with. 

• Understand foundational concepts in UX design, such as user-centered design, the design process, accessibility, and equity-focused design. 

• Explain why design sprints are an important and useful part of a UX designer’s work.

Awarded 1st Place by the Client

Cleveland Hopkins International Airport (CLE) engaged our team to develop a full rebrand rollout strategy aimed at strengthening the airport's identity, growing passenger loyalty, and differentiating CLE in a competitive regional aviation market. Our process combined extensive secondary research, a competitive audit of peer airports, and original primary research conducted directly inside the terminal, where we surveyed travelers across CLE's core target segments to ground every recommendation in real passenger insight.

The resulting strategy spans a full media plan including display ads, paid search, social media, and influencer partnerships, alongside a suite of brand activations built to make the campaign tangible inside the terminal. Highlights include The Terminal Trail, a first-of-its-kind vinyl floor walking path running through all three concourses that turns dwell time into a branded wellness experience, CLE-branded stickers, pop-up events, and a dedicated CLE Airport app. Every element was designed to reflect a brand identity that is playful, warm, energetic, and full of Cleveland pride.

Jan 2026 – May 2026

Matter - Richard J. Birkin ft. the London Contemporary Orchestra